Global Desi e-commerce website design
Enhancing The Online Shopping Experience for The Free-Spirited Woman
I worked on this project as a part of the UX/UI team at Elephant Design Pvt Ltd
Guides : Ashish Deshpande (Director), Ashwini Deshpande (Director), Anand Palsodkar (Design Director), Mayuri Nikumbh (Design Director)
Role
Senior UX/UI Designer
House of Anita Dongre approached us with a redesign task for one of the biggest brands in the Indian fashion industry: Global Desi.
Considering the brand's essence of vibrant and free-spirited clothing, replete with boho-chic ensembles, we overhauled the shopping experience by incorporating intuitive features aimed at increasing user engagement. Versatile layouts with vibrant visuals were designed to portray the brand's proposition through the website.
My contribution
I led the project from creating the proposal, costing, and project planning to delivering the designs to the development team.
This encompassed UX research, ideation, concept development, wireframing, visual design, animation development, and providing support throughout the development.
For more information about the project, please follow the link below.