AND e-commerce website design
Augmenting The Online Brand Experience for The Fashion-Conscious Modern Indian Woman
I worked on this project as a part of the UX/UI team at Elephant Design Pvt Ltd
Guides : Ashish Deshpande (Director), Ashwini Deshpande (Director), Anand Palsodkar (Design Director), Mayuri Nikumbh (Design Director)
Role
Senior UX/UI Designer
House of Anita Dongre approached with a redesign task for two of the biggest brands in the Indian fashion industry: AND.
Considering the distinct target group, the modern Indian woman, we overhauled the shopping experience by incorporating intuitive features aimed at increasing user engagement. Scaling the design from a micro-level, we infused the essence of the brand into all the e-commerce touchpoints.
My contribution
I led the project from creating the proposal, costing, and project planning to delivering the designs to the development team.
This encompassed UX research, ideation, concept development, wireframing, visual design, animation development, and providing support throughout the development.
For more information about the project, please follow the link below.